Thursday, January 25, 2007

Welcome to where I live

I have just been on www.upmystreet.com and typed in my home postcode and these details came up:
Often, many of the people who live in this sort of postcode will be skilled workers living in semis and terraces. These are known as type 41 in the ACORN classification and 3.38% of the UK’s population live in this type.
Neighbourhoods fitting this profile are found throughout the UK including Blackpool, Stevenage, Crawley, Neath Port Talbot, Harlow and the Wear Valley.

Family income: Low
Interest in current affairs: Low
Housing - with mortgage: Medium
Educated - to degree: Low
Couples with children: Medium
Have satellite TV: Medium

Not quite true with my family…but might but true with the local area so can’t really complain about that.
The age profile is similar to the UK as a whole with a mixture of singles, couples, families and retired people. Car ownership is in line with the UK average, with around 75% of households owning a car. Cars are likely to be lower value models, often bought second hand. Interests include camping and caravanning, angling, bingo and the pub. Cable TV subscriptions are also above average for this group. Preferred newspapers include the Daily Mirror and The Sun, with the Sunday Mirror, News of the World and The People at weekends.

Hold it. Cars bought second hand. erm no. I don’t know anyone on my street who has bought a car 2nd hand, maybe the lower models bit is right though….is a 02 Fiat punto a lower model Interests one is way out! Camping and the pub are a true reflection and I suppose Bingo is going to be popular everywhere but nothing about sports in there. I have never heard of anyone in my neighbourhood do angling or caravanning!

Preferred newspapers. Alas, the mirror and the sun. oh dear. While my family doesn’t (often) get sucked in by these red tops I do have to admit I know quite a few people for the old page 3 catch. So now I know the demographic these newspapers audience is and the type of area they live in. One more thing then, it seems my area is one of many that helped Jade Goody gain celeb status then with their newspaper-reading habits. I apologise for them and for me.

Ok, I wasn’t expecting it to be spot on and some of the things it highlights are true but some are wide of the mark I am afraid as you can see by my comments above. A good excericse though and I had fun doing it and thats the main thing isn’t it? not the fact that the results surprised me a bit!

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