Sunday, March 20, 2011

Sesame Square

I am late on this so apologies if you already know about "Sesame Square" but if you think the above title is a typo then you are in for a shock.

I am English and I am sure most Americans of my generation are also familiar with "Sesame Street". Big Bird and the Cookie Monster etc.

Well, "Sesame Square" is the Nigerian version of the show. And it features a HIV-positive Muppet called Kami (the yellow one) and Kobi (the blue one) that champions Nigerian's food of choice - Yams - among other traits.
According to this report from CNN the show will address issues such as AIDS, malaria, gender inequality, religious differences and positive aspects of Nigeria.

Sesame Workshop, the non-profit organization behind "Sesame Street," received a $3.3 million grant to produce the show for five years, from the U.S., Agency for International Development (USAID) and President Barack Obama's Emergency Plan for AIDS relief


A serious message conducted in a fun way. I loved "Sesame Street" and I hope it can be just as successful in Nigeria. I know very little about the country, minimal amounts about the football team and the rest from perceptions, which I am sure are mostly untrue, picked up from hearing the odd snippet of news from varying sources coming out of the region.


I may be ignorant of world events but I'm not stupid. This won't solve every problem anywhere but mixing fun with learning is certainly a step in the right direction.


Hopefully, enough Nigerian children can get access to this show and get as much laughter/learning out of it as I did and am sure so many other UK and US viewers did. Is the best way to deal with such issues when targeted at this particular demographic? I am nowhere close to this but you have to try to fail and I hope it works out.

No comments: